The Shop

"It was all a dream, I used to read Big Brother magazine."

It started with a 1979 Chevy El Camino and a simple idea: sell skate products out the back, pop-up style. Bring gear that wasn't available around Eau Claire to the people who needed it. After talking to folks in the industry, they all said the same thing: "Cool idea, but... you NEED a storefront."

So that's what we did.

Now the mission is clearer than ever: keep growing the skateboard scene in and around the Chippewa Valley. Whether you've never stepped on a board, a seasoned vet, or you're dusting yours off after years, this place is for you.